Guoxiu Fan 2024. An Analysis of the Problems in Managing the "Guichuideng" IP and Thoughts on Optimization Strategies: A Case Study of the Transition from Online Literature to Film and Television Formats. International Journal of Social Sciences & Humanities (IJSSH). 9, 1 (Dec. 2024), 114–123. DOI:https://doi.org/10.58885/ijssh.v9i1.114.gf.