THE CULTURE OF EXCHANGING CHILDREN’S CLOTHES BETWEEN PARENTS AND ITS RELATIONSHIP TO SUSTAINABILITY IN CONSUMER BEHAVIOR
Keywords:Exchange of Clothes, Sustainability, Preserving the Environment.
This study explores the emerging trend of exchanging children's clothes as a sustainable practice and analyzes mothers' acceptance of this phenomenon. Using a descriptive analytical approach, the research surveyed mothers' attitudes towards this practice through a questionnaire. The found that a large majority (88.3%) of the mothers surveyed are aware of the practice of exchanging children's clothes, indicating that this concept is widely known among the participants. Moreover, the majority of mothers surveyed (83%) have engaged in the exchange of children's clothes with family or friends. This high level of participation suggests that this form of exchange is a common practice. The study underscores the need to boost awareness about the environmental benefits of such exchanges, given the typically brief usage span of children's clothes due to their rapid growth. It also proposes innovative strategies to enhance clothing exchange gatherings and advocates for instilling the principles of exchange and giving in the younger generation to reinforce the concept of sustainability in clothing.
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